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Wow, great interview.
Looks like Sony has decided to put reading as an important pillar for their media business AND they learned from their mistakes with mp3/iPod. To reach tipping point:
1. Competitive pricing. Make the other Sony division aware of the opportunities: Give the readers away with every Vaio notebook/PC purchase. Isn't that a much better packaging deal? You take a $250 hit but I'm sure you make it up through --->
1a. SOFTWARE. This is the achilles heel of sony. You don't need fancy redesign. The PS3 has a nice clean store interface. Borrow and implement.
Minor:
* Working with ALL publishers (book publishers don't want to be like the record companies with iTunes where they are forced because of necessity. Be a viable alternative for those publishers that will eventually rebel against Amazon's draconian business model)
* Expand on touchscreen technology (the page flip is genius. Don't be complacent with touchscreen! - imitate apple's )
* Ignore feature creep
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