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Given that there are studies out that state that 50% of Americans read one book in a given year and people were excited to see that number go up, I am willing to agree with Tarana that the 40% number is high. It has been a while since I have seen the study but I remember that the number of people who read multiple books in a year was depressingly low. Obviously, it was less then 50% of the population.
When people on this board think of an e-reader, they think something to read books on.
I am willing to bet that many of the people in this study use their tablets to read magazines and non-book documents. They consider that using their tablet as an e-reader.
The definitions are different but that is fine. Which is why I would love to see the study break out the percentages of e-readers vs the percentages of tablets. I would really like to see the percentages of tablets with an e-reader app (Kindle, Kobo, Nook, Marvin, Stanza, that type of thing). I think those percentages would paint a more accurate picture.
My husband does not read books. He reads magazines but not books. He reads on his iPad all the time and would probably say he uses his iPad as an e-reader. I read books and magazines (mainly books) and have an iPad and 4 Kindles (older models that are not being used but not passed on because everyone in my family has e-readers or tablets). We are aware of the differences. Most folks outside of boards like this one are not.
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