It's not active yet because the CyBook's clock is wrong. See this thread:
https://www.mobileread.com/forums/showthread.php?t=22634
for instructions on how to set your CyBook's clock.
Quote:
Originally Posted by cmbs
I was able to get a classic (copyright expired) book downloaded but it won't work on the cybook - I get a message "this book is not active yet."
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