Paperback fiction books are significantly more expensive in New Zealand compared to the US and UK, and Japan. So buying ebooks is a money saver, if you exclude the cost of all the tech you buy to read them
For this reason I think ebooks sales will continue to grow in NZ.
For the first time can remember, the last two epubs I bought from the Whitcoulls website (Kobostore based) have been cheaper than the same epub on the kobobooks.com.