>>>The lifestyle piece is a purely artificial conciet created by marketing types to make you feel good about spending money on their product that is in many ways just like all the cheaper alternatives.
There are many emergent properties of things that just cannot analysed in simple clear ways and they are not just market speak. Authenticity, Brand, Sentiment, Historical properties, style, fashion, …….
I happen to think that Nike probably will be providing sports foot-wear for the horsemen of the apocalypse when they come. Nonetheless I cant deny that their products have a huge “wealth” of extra qualities that don’t belong in the Chinese’s factory cities where they were made.
Its not just marketing its not artificial.
mat