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Its not clear whether they are including ebook sales in the 15% drop in book sales, but even if they are then it is still possible to have a very large increase in ebook sales even while overall sales including ebooks are dropping.
I have no idea how many books are sold in New Zealand, but imagine the figures were:
pbook sales: 4 million, dropping to 3 million.
ebook sales: 10 thousand increasing to 410 thousand.
Then the total book sales (pbook and ebook) would have dropped 15%, pbook sales dropped 25%, and ebook sales increased (exploded :-) 4000%.
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