SugarSync is easy to set up, and so is Dropbox or Copy.com or Box.net or any other cloud software. Load any number of books into your cloud software (3 thousand or 30 thousand, doesn't matter), and they are then a tap away from you on any of your iDevices. (And sorry if I disbelieve that any of you guys use any of your iDevices offline for long stretches of time.)
If you insist, you can store thousands of books directly on your iDevice, but it seems such a waste... when any book is only a tap away from you in a cloud app at any time.
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