If the promotional credit is from purchase of the Sony NEX-7 camera, digital goods (including Kindle e-books) are specifically excluded.
More information about that particular credit can be found
here.
In part:
Quote:
Rewards Terms and Conditions
Thirty-five days after shipment, your Rewards will automatically convert into a promotional code that can be used on a future purchase of any item sold by Amazon.com (excluding digital goods). Your Amazon.com promotional code will automatically be placed in the Amazon.com account associated with your qualifying purchase. Once issued, the promotional code will be valid for six months.
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