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The important point of the data is not which device is better for reading, but what people are actually using for it. The data show an instance where what people say and what they do may be quite different. I remember iBooks was at first released for iPad, because presumably Steve Jobs didn't believe people would be reading on a small screen (although Stanza was already available; Stanza historians correct me, please). I highly appreciate the fact I can carry my reading list inside my pocket. And this actual behavior should be considered by the ebooks industry (for example, by app developers and ebook retailers, when creating and marketing their products).
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