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I'd agree with Prestidigitweeze that if you are considering both the PW2 and the Aura, if possible get both to compare so you can decide which one you'd prefer to keep.
If you get perfect ones without any pinholes etc, there doesn't seem a whole lot to choose between them. The text/display doesn't seem as sharp on the Aura as it is on the Aura HD, so that doesn't sound too great in comparison as the PW2 text looks to be quite crisp. I'd really like to compare the lighting on both, as previously the Kobo has been a little blue. On the other hand, the customisation options are a lot better on the Aura (font, margins etc) than they are on the PW, plus the Aura is a fair bit lighter and smaller too. Then again, customer support from Amazon is far better than Kobo....
There are a few variables to consider for both, and it probably depends on what is more important to you personally. So again, if you can try them both, that's probably the best way to go.
I haven't pre-ordered the PW2, but am considering it along with the Aura. I've been put off the Aura a little by the fact it's clearly not as good as the Aura HD, but I might yet buy both online and return one of them. The pinhole issues they both have are a little off-putting though, I don't like the thought of having to exchange them a couple of times to get a good one. So I may even end up waiting and not buying either right now....
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