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It depends on your wishes, your usage, and your dealbreakers. If you're happy with limited choices in how your book is displayed on an unmodified device (line spacing, margins, fonts, etc), and you're not anti-Amazon, then a Kindle is probably a great way to go. It likely wins out in customer service, too, should you need a warranty return.
If you are fussy about how your page looks and how your text is displayed*, and perhaps if you're a bit of a tweaker (you like to customise things, you might like to try uploading altered firmware to get the device doing exactly what you want it to do, you think you might like to play around with Calibre getting your epubs/kepubs and shelves juuuuust right), and you don't mind a bump on the road here and there, a Kobo might be a better choice for you. If added storage (micro SD card) is a dealbreaker for you, then Kobo's the obvious choice over Kindle.
* this is me, by the way!
Last edited by meeera; 10-04-2013 at 06:21 AM.
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