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6charlong · 10-03-2013, 10:54 PM

Nate the Great may be right about B&N passing on the 6.8 inch screens: hardware development is expensive and working out the problems of manufacturing and distribution is headache enough.

I think they would be wise to distribute the 6 inch Aura from Rakuten in the US as only a hodgepodge of independent bookstores are half heartedly offering them now. If B&N would include the same two rendering engines used by Kobo they can try to duplicate the traditional feel (dare I say aura) of books as well as Kobo has. The point is that this strategy would keep the US market for new ePub eReaders for themselves.

The two employees Nate described as B&N's hardware development team could be busy working out the interface and linking the devices to the B&N store. At this point B&N's problem is to try to hold their customer base and for that they need to stay relevant, concentrate on the books, and forget about beating Amazon globally.

All is speculation. I just hope they stay in the game.

10-03-2013, 10:54 PM	#10
6charlong friendly lurker Posts: 896 Karma: 2436026 Join Date: Apr 2007 Location: US Device: Kindle, nook, Apple and Kobo	Nate the Great may be right about B&N passing on the 6.8 inch screens: hardware development is expensive and working out the problems of manufacturing and distribution is headache enough. I think they would be wise to distribute the 6 inch Aura from Rakuten in the US as only a hodgepodge of independent bookstores are half heartedly offering them now. If B&N would include the same two rendering engines used by Kobo they can try to duplicate the traditional feel (dare I say aura) of books as well as Kobo has. The point is that this strategy would keep the US market for new ePub eReaders for themselves. The two employees Nate described as B&N's hardware development team could be busy working out the interface and linking the devices to the B&N store. At this point B&N's problem is to try to hold their customer base and for that they need to stay relevant, concentrate on the books, and forget about beating Amazon globally. All is speculation. I just hope they stay in the game. Last edited by 6charlong; 10-03-2013 at 10:59 PM.