Readmill: users read more books on smartphones than tablets
Quote:
What is better for reading books: a tablet or a smartphone? Most people would say it’s the tablet. Most common reason would be the bigger screen.
Well, that’s not exactly what comes out of the report presented by Readmill’s CEO and co-founder Henrik Berggren, during Media Evolution conference in Malmö, Sweden, a couple of weeks ago.
A general conclusion is that users spend more time reading on their phones than tablets.
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The data don't surprise me, because they go according to my personal experience. Although I obviously find the tablet more comfortable for reading, I find myself spending a lot of time reading on a more portable device (an iPod Touch in my case), that has been enabling me to make more use of "dead time" throughout the day.