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Was this meant to be read by a target audience, such as us, of ebook readers? If so then they should have made it available as an epub, rather than a pdf. Thousands of words here but they don't appear to have learned Practical Lesson 1: Everyone hates pdf's since they don't work properly on ereaders.
Also, a quick review of the table of contents revealed nothing I could see on the Canadian market here. Are we just mushed in with the overall North American market, or not worth considering at all?
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