Quote:
Originally Posted by fjtorres
You could.
But the big publishers' revenue expectations don't match readers' assessment of value. Especially for outright rentals.
Going by their library pricing, the BPHs think a one-time rental is worth $5. Avid readers *buy* DRM-free books at $2.99-$4.99. Odds are, if you ask the Randy Penguin guys they'll say the Scribd $10 monthly fee is good for two rentals and most heavy readers would expect no less than 5 and preferably 10 for that fee.
Until the BPHs change their expectations the numbers won't add up.
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i think this is because rentals are an inconsistent source of income. with a subscription, the publisher has a guaranteed steady and reliable source of income, and therefore may lower the price. lots of factors in all pricing models.