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The fundamental problem isn't that the format, or medium - it's that the vast majority of people simply don't read. That's why bookstores are slowly strangling, and why eInk reader sales plateaued so quickly. A tiny minority of the population, who read voraciously, saw the advantage immediately, and bought them. Once they had them, they only infrequently need a replacement. Tablet sales continue to grow because non-readers can watch Netflix and play Candy Crush on them, not because they really want to experience the new Pynchon on an LED screen.
Giving me a pbook along with my ebook is simply handing me a chore - I've either got to store it, find someone who wants it, or swing by the used book store and sell it. I've got no use for it, and it's not my responsibility to prop up a dying business model by paying for it.
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