Wired
thinks they're aiming for textbook market.
Quote:
Several major textbook publishers were in attendance at the release, further emphasizing the fact that Sony envisions college students as their target market.
But the PRS-700 is $100 more expensive that the previous reader at $399, which is likely to turn many students away. Perhaps if Sony worked out a cheaper package deal with textbook publishers, the cost would be more manageable.
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