I honestly don't think it's a case of EITHER an iPad OR a Paperwhite. Both are great reading devices, with their own strengths and weaknesses. Use each for the purpose that it's best suited. I wouldn't use an iPad to read outside on a sunny day (as I love to do in my lunch break at work); I wouldn't use a Paperwhite to read a technical PDF. Each has its strengths - use both.
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