I started keeping track of what I am reading on Goodreads in 2012, but only for myself. I don't publicize to people I know in real life what I am reading, other than swap recommendations with my sister, because we like the same genres, and very seldomly with a friend who also likes SciFi.
The main reason I started tracking my reads was the fact that in series, I sometimes forget which number I am at (titles are often similar), and that I previously had no clue how many books I was reading per year. In Goodreads, I rate but don't always review the books I read, and when I do write a review, I post it to Amazon as well.
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