Quote:
Originally Posted by Katsunami
I find it a bit strange that Kobo codes are so easy to come by.
It's almost as if they're saying: "Yeah, if you are a heavy e-book reader, you'll probably be able to find the codes on the internet, and get cheaper prices. If you're not a heavy reader, or not willing/skilled enough to look into those coupons, you'll pay more."
Sometimes I wonder why they just don't lower their prices 40% or so. Their sales would probably skyrocket, if one takes into account what sort of buying sprees ensue on MobileRead only, if a multi-use 40%+ coupon gets known.
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From a business perspective, these days with a searchable internet they might as well take the higher margins where they can. Those who are really price sensitive likely going to do an internet search and find the discount codes anyway. The perception that they are more expensive than Amazon might hurt them, but my feeling is that the U.S. isn't necessarily Kobo's prime market anyway, so that may not hurt as much as it might first seem.