[Katsunami]

I find it a bit strange that Kobo codes are so easy to come by.

It's almost as if they're saying: "Yeah, if you are a heavy e-book reader, you'll probably be able to find the codes on the internet, and get cheaper prices. If you're not a heavy reader, or not willing/skilled enough to look into those coupons, you'll pay more."

Sometimes I wonder why they just don't lower their prices 40% or so. Their sales would probably skyrocket, if one takes into account what sort of buying sprees ensue on MobileRead only, if a multi-use 40%+ coupon gets known.

I have bought 16 books in a few days using the Sept50 coupon; more than I have ever bought in paper in one go.

This may be going the way of the tablet/phone apps: books could eventually drop to a price of $1 to $5, and they will sell like mad, making profit just by the numbers istead of margin. There are people and companies that became billionaires by selling one (1) $1 app on iOS/Android. Kobo has thousands, maybe even millions of books to offer.