Did someone say, "Plastic Logic?" My understanding is that their eInk technology is entirely plastic, omitting the thin, fragile glass membranes inside the current Sony screens THAT KEEP !@#$% BREAKING unexpectedly in 10-15 percent of the machines.
https://www.mobileread.com/forums/showthread.php?t=29270
All-plastic technology screens would be a great improvement if my assumptions prove out. Just a guess at this point.
- The Inspector