Hi Bob,
The integrated light/cover is $65 at Target. I know it's not that far off when you compare the two prices, and if I were someone without a reader at all, I might spring for the 700 for that very reason. But as someone who would be upgrading, I can't see shelling out $400 for what amounts to (for me) the integrated light. The other stuff (search, annotating, highlighting), while nice and probably useful to some folks, doesn't really do anything for me, and I actually dislike the idea of a touchscreen. Have you seen the Plastic Logic demo?
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