[taming]

From the Forbes article:

Kobo has chased the “heavy reader” segment in particular. Book buying resembles many consumer markets, where the 80/20 rule operates: 20% of the customers buy 80% of the product. So by Kobo targeting heavy users, they can efficiently sell a larger volume. It’s difficult to get comparable figures internationally, but according to management consultant (and my colleague) Brian O’Leary, the average U.S. consumer buys about 4 books per year, and the frequent buyer purchases 12 to 45 books per year. Humphrey reports that his readers via a Kobo device buy on average four books per month, or 48 per year.

Growth

Kobo is growing. “The trajectory for us,” says Humphrey about 2014, “is that we are on pace to be a billion dollar company.” Despite some reports about e-readers and digital book sales losing momentum, Kobo is not experiencing this. “We see no slow down in this business. Not only are we acquiring more customers, but those customers, both existing and new ones are just reading more