There are a lot of "babyboomers" who own iPhones/iPads. (Babyboomers = USA generation born between 1946--1964.) I'm one of them. I guess Jony Ive doesn't understand that we no longer see up close as well as we did 30 effing years ago. Or more than likely, being artsy-fartsy he simply doesn't care because he thinks the look outweighs all other considerations. At any rate, I find the replacement of the easy to see UI buttons within apps with thin, grey and light blue text difficult to read, especially when the app is mostly WHITE. Didn't Apple fire the idiot who effed up the iOS Maps app? They need to fire Ivy, or at least demote him to Toilette Cleaner 3rd Class.