I consider Kindle Fires to be closed, dedicated devices used to deliver Amazon content. Since the bulk of my app/movie/tv/music/book purchases are outside of Amazon, I have no intention of getting any form of it for myself.
THAT said, because I DO consider them to be limited in what they provide, during a recent sale I bought one (7" HD, 16GB, refurbished) for each of my kids for their upcoming birthdays. There is enough content to keep them happy, the semi-closed ecosystem means that most apps with work without difficulty, and they were relatively inexpensive (a LeapPad 2 is $100 and a Nintendo 3DSXL is $180 -- the cost of these Fire HDs fell in between.)
Peronally, I have two iPads (1st and 3rd gen) and a NOOK HD+. Although I have the Kobo app installed on the HD+ -- the only app I added outside of what came pre-installed -- I did buy it with the idea that I could use it as an Android tablet for myself. It just happens to be that I *really* like reading on it and I end up continuing my book every time I pick it up, instead of installing *any* apps.
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