I wasn't confused about time zones in general, I just had not seen the time of the event as I was reading through the posts, just that it was scheduled for today. It seems like an interesting time though (6pm) to have a big announcement like this. I hope it is not something lame. With Irex shipping a large format Device, I am hoping the Sony is going to announce their own business class/size reader. A svelte brushed aluminum reader with a large screen would be very nice.