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Long-term support is an aspect. Amazon seems to phase out their devices fast, cf. the one-year old previous model not even getting the new version of Amazon's proprietary OS. Right at release, the KFHDX's OS will be based on an Android version that came out in February. Android improvements may well translate to performance increases in some instances.
The extra processor speed of the KFHDX is definitely nice, but given the choice between that and frequent updates plus the knowledge that I'll be able to use the next major Android version, the latter is more appealing to me. Other non-Nexus Android devices have the same drawback.
It's a matter of preference, though. I generally enjoy the "bleeding edge" more than the "toaster approach". I feel that the Fire is a step up from an iOS device in terms of "freedom", but it's a bit of an half-arsed step nonetheless. You're still locked in and you still have less choice.
Overall, though, I think both the Nexus 7 (2013) and the new Fire are astonishing pieces of hardware, and it's amazing how far and fast tablets have come in just a handful of years.
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