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I've got a Macstore basically around the corner from my office so I went there last week as I wanted to take a look at iOS 7. Basically the new iPhones aren't bad phones but they are not distinct any more and I fail to see the big innovations of iOS 7. It's still the old icon graveyard, just in garish colours now.
With excellent phones like the Xperia Z costing hundreds of Euros less, I fail to see any rational reason for buying the iPhone, unless you have very specific requirements or are hugely invested into iPhone apps.
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