Quote:
Originally Posted by WillysJeepMan
TI'm convinced that Microsoft did a disastrously stellar job of mishandling the marketing and promoting of the Surface. (I would include price points as an element of marketing)
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I think this is changing rapidly.
First, the trade in deal is going to put pressure on Apple. Not only will MS offer a competitive price, but they will give you as much a
$350 to divorce Apple.
The new commercials that compare the Surface to an iPad are really good. Each highlights the iPad's deficiencies vs the Surface, compares the price, then asks, "Do you still think I'm pretty?" People are talking about these commercials.
Finally, the Surface is pushing the iPad out of premium spots where I shop. I noticed the last time I was in Staples and Best Buy that the first tablets I encountered walking through the stores were Microsoft tablets. The local mall has a Microsoft Store. Since opening, it's been a party. Everything is bigger, brighter, and louder than the Apple store down the corridor.
If Microsoft botched the launch of the Surface, they are making up for it with the current blitz. We are not iFolk, but we do like the Kindle Fire a lot (own five). My wife is deciding between a Fire HD and a Surface right now and my oldest has asked for one for his birthday.