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Icarus does not manufacture ereaders. All that they do is rebranding. Different Icarus models come from different makers (e.g. the Icarus Excel is a rebranded Onyx Boox M92), so you can expect different quality levels. Also, the firmware on all Icarus readers is not developed by Icarus but by the original maker, so there again: quality may vary.
I have seen mixed reviews for different models. The fact that e.g. the Excel had good reviews cannot be seen as an indication that this new reader, which comes from a different maker, is also good. We'll have to wait and see.
Here in the Netherlands I've also seen mixed reports about the quality of their customer service. I have no direct experience with them, so I cannot say which reports are right and which are wrong, all I can say is that apparently they do have unhappy as well as happy customers.
Fact is that they seem to have taken over the position of leading Dutch brand from BeBook. BeBook practically died whereas Icarus seems to be thriving. So they must be doing something right.
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