Thread: Ebook prices at Waterstones UK
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Old 10-01-2008, 02:28 PM   #11
pdurrant
The Grand Mouse 高貴的老鼠
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I think that an eBook's de-facto (not RRP) price should not be more than the paper edition.

In the UK there is the problem that the VAT rate on eBooks is 17.5% but on paper books it is 0%. This means that the publisher only sees 85.1% of the money from an eBook sales, compared to a paperback sale.

However, given the lower unit production costs of an eBook, the eBook still shouldn't cost more than the paper edition.

Paul


Quote:
Originally Posted by adriatikfan View Post
I've just checked out Waterstones site. A book by Thomas Gifford - The Assassini - quite interests me.

The Waterstones ebook price is £5.59.

I can get this book as a pbook brand new from an Amazon reseller with 99% positive rating for £1.00 plus 2.75 shipping.

I can get it from Amazon brand new as a pback for £5.49 and if I'm sensible about my purchases and get free super saver delivery I am better off.

Of course, my wife wouldn't be happy about yet more shelf space being taken up etc.,

If there is to be a paradigm shift and publishers etc., wish to make this whole ebooks thing work, then they have to embrace new and imaginative marketing strategies, otherwise it will just stay a niche market.

I'd be interested to hear what others think.

Best Wishes
David
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