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As others have pointed out, it's important to know whether the file is an epub or a kepub because kepubs can't be read on non-kindle e-ink readers and tablets that don't have a kobo app (if such a thing exists). I have a Nook Simple Touch so kepubs are useless to me. Kobo was quick to offer me store credit when I unknowingly purchased a kepub-only book, which I accepted because I knew I would use it, but a refund should also be offered as well for those who don't want credit since it was Kobo's error.
As for removing DRM, that is a bit tricky. For one thing, there is no way to remove the DRM from kepubs on a Mac, at least to my knowledge, so a substantial proportion of the population can't remove it. Also, some people are morally opposed to removing DRM even for personal use, and they shouldn't be put in a position where they have to do it in order to read their book on their non-kobo device.
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