Fjtorres:
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The economies of scale aren't there for much lower prices. We may see a $49 KSO or Kobo mini but that's it for now. And $49 is no game changer; it's not going to bring in casual readers, just younger avid readers.
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What price do you think is a game changer then? You are probably correct about the market maturing in the US, I think. Europe still seems slow to take off, and I'm not sure what's going on in East Asia.
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Things *will* change but that will be next year after the current soap operas wrap up. But for now everybody is waiting to see what xmas brings: a Nook recovery or a B&N exit from ebooks.
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I guess we will probably see by the end of this month whether Nook is still in the game re: devices. They don't think they continue without new devices and I suspect they're correct.