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I purposely made the theme store as unobtrusive and "out of the way" as possible. I've always meant for the themes to be a fun to have optional extra and don't want to create the impression that any of Marvin's features are hidden behind an in-app purchase.
Fun fact: Initially, Marvin for iPhone was rejected by Apple because the reviewer couldn't find the IAPs for testing (I don't blame him/her). We sorted it out in about 15 minutes.
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