Yes, that was a typical review done in the bright lighting of a conference hall. So I would expect that the PW2's light was turned all the way up. That is definitely not a good way to demo it when the light is designed for use in dimly lit rooms. Interesting that the marketing guy actually said that the whites are whiter and the blacks are blacker due to the new lighting technology. I would have thought the new eInk screen might have something to do with it. He never mentioned the new screen. But this is a marketing guy. I worked for several different software companies in the past and most of the marketing folks were pretty much clueless, at least beyond the basics. They rarely, if ever, understood the finer details of our products. But that's what marketing folks are, master BSers who can sell anything to anyone.