If I hadn't just bought (or rather nagged my husband into buying for a mother's day gift) an Aura HD I would seriously consider this as my first Kindle. I have been toying with the idea of getting a Kindle since my first eink purchase (I was deciding between the Kindle 2 and the PRS-505 but ended up getting the 505. I never regretted it, but I have always wanted an eink Kindle as a backup). As it is I am very happy with my Aura HD, but I'm looking forward to seeing what the new screen looks like on the PW. How about adding a option to vote for "If I get that job I've been praying for I'll pick one up as a Christmas gift to myself"?