MobileRead Forums - View Single Post - direct marketing of e-textbooks

stickybuns · 09-15-2013, 11:29 AM

Textbooks are marketed to instructors, not students. When an ebook version is available, I let my students know.

And of course the sales are driven by the lecturer recommendation. My students would have a tough time passing the class if they just arrived on day one with a bunch of random books!

The publishers put a ton of DRM restrictions on e-textbooks. Technically, they are book rentals and (at least for the one's that I've seen) require the use of the Bluefire.

09-15-2013, 11:29 AM	#3
stickybuns Evangelist Posts: 405 Karma: 479729 Join Date: Feb 2011 Device: Kindle 3, Kindle Paperwhite 2	Textbooks are marketed to instructors, not students. When an ebook version is available, I let my students know. And of course the sales are driven by the lecturer recommendation. My students would have a tough time passing the class if they just arrived on day one with a bunch of random books! The publishers put a ton of DRM restrictions on e-textbooks. Technically, they are book rentals and (at least for the one's that I've seen) require the use of the Bluefire. Last edited by stickybuns; 09-15-2013 at 11:42 AM.