MobileRead Forums - View Single Post - direct marketing of e-textbooks

sdive · 09-15-2013, 09:49 AM

what are the reasons why publishers are not selling e-textbooks direct to students via amazon etc (very few titles available). is it because traditionally purchase of textooks was driven by lecturer recommendations?

09-15-2013, 09:49 AM	#1
sdive Junior Member Posts: 9 Karma: 10 Join Date: Jul 2013 Device: iPad 2	direct marketing of e-textbooks what are the reasons why publishers are not selling e-textbooks direct to students via amazon etc (very few titles available). is it because traditionally purchase of textooks was driven by lecturer recommendations?