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I get a sense he doesn't even understand the technology or why people use it. The advantage of ebooks is in the means of storage and consumption, not a change of content (or a change in the entire art form for that matter). Some of the things he wishes for actually exist to some degree with things like Kindle's X-ray, and I'm sure more stuff like that will come, but really most enhancements are going to rely on hardware functions, which has little to do with the publishers he is pointing a finger at. There's just too much "not getting it" in that article.
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