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I typically assume that if kobo are cheaper amazon will price-match, so kobo will never be cheaper for long (without a coupon). It's not always true; the last book I bought from kobo was already quite a bit cheaper before I added the discount, but on the particular books from my wishlist I checked today, amazon had a substantial advantage. The kobo code does make them cheaper there, but it doesn't move them into a whole new impulse-buy price bracket.
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