In the Yukon Territory I see mainly kindle. Most people I see daily are American travellers, but of the local people that actually use ereaders it is 2/3 kindle 1/3 Sony. Of people reading books electronically, slightly more are using tablets than readers. Kobos were once a common prize for different events in this town, but the winners never used them more than a week or so it I am told and I have yet to see one being used here.
A lot of people read in the Yukon, but only one actual bookstore AFAIK, located in the capital. People are just accustomed to the biggest source of books being used. Many of the libraries have more donated books than purchased ones. Still some communities without internet. Different demographics.
Helen
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