With the light turned all the way down, my wife's KK has better contrast - at least the screen is whiter and less grey than the Paperwhite. In fact, I have felt that the KK screen had better contrast than either of the last two generations of Kindle - Touch or PW. So I am hoping that what we see in that picture turns out to be true - a more natural white background - more white than blue/white.
I will certainly post my thoughts when it arrives in early October.
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