I am very tempted by the Kobo Aura, just from the pictures I think it looks a little nicer than the PW (although whether or not the flush screen will be better (or worse) in practise remains to be seen). Plus I like the more extensive font options available as standard on the Kobo.
However, the fact that they made an excellent bit of hardware with the Aura HD but some people still find it a PITA due to the software is really off-putting. And of course, the support of Amazon is very, very tempting too.
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