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I am not a fan of proprietary either, which is one of the reasons that I stay away from apple products. i would not call mobi proprietary, if it was you would have to get all of your mobi formatted books from amazon. Calibre would not be allowed to translate into the mobi format if it was proprietary. I like dealing with amazon because there business model appears to be to provide the books that you want at the lowest possible price. Amazon appears to be willing to under cut publishers and other book store's prices, and that's the sort of estore that I want to deal with.
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