It's stuff like this that feeds the thought that things seem a bit rushed at Kobo.
http://www.kobo.com/indie
Click on the learn more button under Aura HD and it takes you to the Kobo Arc page. Not a big deal, but something that lends itself to a second class experience. I've owned two Kobo's and liked the hardware, but the software and the customer service ("we will elevate this to a level 2 specialist and will get back to you within 24 to 48 hours") makes the overall experience subpar.
Like it or not, they're not a small Canadian company any longer. Sorry for the rant, but I would really like to see these guys up their game and become more formidable competitors.