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In fiction, I prefer my erudition well disguised. That's not to say I don't like intelligent writing, and I don't even mind when an author has some message to impart, but if they are writing fiction then I expect the story to take centre stage. If the writer wants to impress me with their learning then that had better be conveyed within the context of the story, rather than the obscurity of their text.
To try and phrase that from a practical perspective: I may often be amused, entertained, or impressed by some clever phrasing or inspiring quote within a well written book. But more often that not this is a passing, "Oh, that was neat", as I move on to whatever follows. It is the impact of the story or the characters that is more likely to have a lasting impression, that is more likely to make me think about the book after I put it down.
This distinction is related to, but I believe more than, the adage of "show don't tell". Lots of people have opinions, lots of people have interesting ideas, and quite a lot of people have a good education. If you want to show them off, put them in an essay and publish it on your blog. But if you want to prove to me that any of these have substance then you have to put it to work in the story and demonstrate it action.
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