I sent in a question to ask if this device would be able to be supported by third party apps, and they said yes.
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Yes, absolutely. Our goal is to add and support as many 3rd party apps as possible. It's very simple for all 3rd party apps to support run-n-read - they just need to give access to the display for us to move it around...
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Another example they give is for reading in the car. If reading in a car normally makes you carsick, this may help. I think it's interesting...