I agree, I do not have a good vibe too. All the components and ideas are there, but the implementation is different for all. Wording the specifications more enforcing is one things, but certain bigger companies will still implement as they please. After all, a major part is about binding your clients to your platform....
The result is that e-books (non-pdf) are stuck mostly with novels and alike. Almost all other kind of books are more or less locked to a vendor-specific format.
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