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I'm surprised there's so much skepticism about these results. Anecdotally, most people I see still use paper books. All my friends and family prefer paper books (that is if they read). My husband only reads paper books despite having access to my e-reader and my tablet. I rarely see dedicated e-readers in the wild. Honestly, the people on this site (self included) are likely an enthusiastic minority when it comes to e-books. I read ebooks when I travel but I can count on my hands the number of people I see on planes and train that are reading ebooks.
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